Carl Roose
Founder & lead advisor
Carl has spent his career where new tools meet the people expected to use them.
For twenty years he led design, communications and organizational development inside a large international nonprofit. The lesson that stayed with him: people change how they work when they feel capable, not when they’re told to.
He began using generative AI on his own work in 2022 and before long made it his job. Since then he has coached senior leaders one-on-one, done strategic AI research and advisory for AARP, and spoken to associations, nonprofits and community groups across the country.
He works as a practitioner, not a vendor: plain about what the tools do well, honest about where they fall short, and focused on what changes for the people doing the work. Carl is an Innovating with AI Certified Consultant and lives in Oberlin, Ohio.








